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Romper Media Placement Case Study: Momcozy’s Dofollow Feature

A pregnant professional working comfortably at a desk with a maternity support band beside her laptop

The placement: a full feature article for Momcozy in Romper, one of the largest parenting publications in the US (Domain Authority 77) – live, with two dofollow links to Momcozy and no sponsored label. This is the kind of placement most brands are quoted months of “digital PR” for. It went live on 8 October 2026.

Placement facts
PublicationRomper (romper.com)
Article“A Practical Guide to Staying Comfortable While Working Pregnant”
Live date8 October 2026 (verified live 9 October 2026)
Client links2 links to Momcozy (belly band range and working-pregnancy guide)
Link typeDofollow – no rel=”sponsored”, no sponsored label on the article
ServiceMedia placement

The client

Momcozy is a maternal wellness brand selling pregnancy and postpartum products – belly support bands, pumps and comfort gear – to mothers in the US, UK and beyond. For a brand like this, parenting media is not a “nice to have” channel; it is where its customers take advice. A feature in Romper puts the product inside a genuine editorial guide that pregnant readers find through search, written in the publication’s own voice.

What we did

The brief was a branded feature that read as editorial, not advertising. The article is a practical guide to staying comfortable while working through pregnancy – pacing, workplace rights, comfort strategies – built around the situations where a support band is a natural recommendation rather than an inserted one.

We handled the placement end to end: the article brief and angle, coordination with the publication through our media network, and post-publication verification. That last step is the one most agencies skip. When the article went live, we checked it the way we check every placement: both Momcozy links present, anchors natural, attributes exactly as ordered – dofollow, with no sponsored labelling added by the publisher.

The result

The feature is live in Romper’s pregnancy vertical, indexed and carrying two clean dofollow links to Momcozy. It has since become one of the placements we cite when brands ask what top-tier parenting coverage actually looks like – because unlike a claim in a pitch deck, this one can be opened, read and checked by anyone, including you, from the link in the table above.

For Momcozy, the value is threefold: a ranking-relevant dofollow presence on a DA 77 publication, brand exposure inside content its exact customers search for, and a citable “featured in Romper” proof point for its own marketing.

Get placements like this

Romper is one of the publications in our link building services network for parenting and wellness brands. If you want coverage of this tier – verified live, links checked, reported with URLs – start with a free SEO audit or ask for the publication list for your niche. See more placements in our case studies.

Case study by Adnan Aslam, founder of Linkuild. All facts on this page – live URL, date, link attributes – were verified against the live article in October 2026.

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