The placement: a contributor-content feature for the Dr. Serkan Aygin Clinic in USA Today, one of the largest news publications in the United States – live since 8 October 2026, carrying three dofollow links to the clinic. National-paper coverage of this tier is the placement almost every brand asks about first and almost no provider can show live. This one can be opened and checked.
| Placement facts | |
|---|---|
| Publication | USA Today (usatoday.com) |
| Article | “More Americans are getting work done. This applies specifically to men.” |
| Live date | 8 October 2026 (verified live 9 October 2026) |
| Client links | 3 links to the clinic |
| Link type | Dofollow; article labelled Contributor Content (the publication’s standard label for contributed pieces) |
| Service | Media placement / digital PR |
The client
Dr. Serkan Aygin runs a hair transplant clinic in Istanbul serving a heavily international patient base, including a fast-growing number of American men travelling to Turkey for treatment. For a medical-tourism brand, US national media does two jobs at once: it builds the search authority of the clinic’s site, and it answers the trust question every prospective patient asks before booking treatment abroad – “is this clinic legitimate?” A feature in USA Today is a direct answer to that question.
What we did
The angle was news, not a brochure: the rising number of American men choosing cosmetic and hair restoration procedures, and travelling for them. Written as a trend piece a national audience would actually read, the article positions the clinic inside the story as an authority on the shift – the format USA Today’s contributor programme is built for.
We managed the placement through our media network, then verified the published piece link by link: all three clinic links present, all dofollow, article live under the publication’s Contributor Content label – stated plainly here because a case study that hides the label is not evidence, it is advertising.
The result
A live USA Today feature with three dofollow links to the clinic, published 8 October 2026 and still live at the time of writing. For the clinic, that means authority flowing from one of the most recognised news domains in the US, plus a permanent, citable national-media proof point for its own patient-facing marketing – the kind of asset that keeps working in consultations and ad campaigns long after publication day.
Get placements like this
National-media placements are a defined part of our link building services and guest posting services – quoted per publication, with link attributes agreed in writing before work starts. Start with a free SEO audit or contact us for the publications open to your niche. More verified placements: case studies.
Case study by Adnan Aslam, founder of Linkuild. Live URL, date and link attributes verified against the published article in October 2026.